38年只做一件事：帮助女性活得更美、更松弛、更有力量38 Years, One Mission: Helping Women Live More Beautifully, Relaxed, and Empowered

关于我About

从「美容院老板」到「美业实干家」的蜕变From Salon Owner to Beauty Industry Leader

我是李津梅，ADONIS爱美雅创始人。1988年从新加坡起步，深耕美业三十八年。 **缘起——被看见的力量。** 曾几何时，我体会过被忽视的滋味。隐形之人无需呐喊，但默默的痛苦却能孕育强大的承诺。影响力并非始于掌声，它始于一个决定："我要创造一些能让其他人被看见的东西。"美不在于外表，而在于重塑尊严。 **童年与父亲的花香启蒙。** 我生长于热带气候，却备受各种皮肤问题的困扰。目睹父亲以各种草本花香的精华让我的皮肤得到充分的治疗，激发了我对大自然疗法的信任与敬意。这份对"自然奥秘"的感恩，后来奠定了ADONIS爱美雅的根基——以天然纯净的精油，替代市场的合成香精与防腐剂。 **跨越万里，带芳香疗法回家。** 我毅然决然离开家乡，只身前往英国求学和工作，省吃俭用攒钱进修芳香疗法。即使面临新马人对精油芳香疗法认知度不高的困境，也从未放弃。80年代首创"花香整肤术"，使ADONIS品牌风靡东南亚。 **温柔而坚定的领袖画像。** 三十八年深耕行业，是长期主义者步履不停的最好勋章。兼具女性领导者的细腻与坚韧，以专业筑牢能力根基，以真诚维系信任纽带，传递有力量的温暖。I am Li Jinmei, founder of ADONIS. Since 1988, I have dedicated myself to the beauty industry in Singapore for thirty-eight years. **The Awakening — The Power of Being Seen.** Once, I knew what it felt like to be invisible. The unseen need not shout, yet silent pain can forge a powerful commitment. Influence does not begin with applause — it begins with a decision: "I will create something that makes others feel seen." Beauty is not about appearance; it is about restoring dignity. **Childhood — My Father's Floral Remedies.** Growing up in a tropical climate, I suffered from persistent skin issues. Watching my father treat my skin with herbal and floral essences awakened my trust and reverence for nature's healing power. This gratitude for "nature's mysteries" became the foundation of ADONIS — using pure, natural essential oils instead of the synthetic fragrances and preservatives that filled the market. **A Journey Across Oceans.** I left home for England to study and work, scrimping to afford formal training in aromatherapy. Even when faced with low awareness of essential oil therapy in Singapore and Malaysia, I never gave up. In the 1980s, I pioneered "Floral Skin Restoration," making ADONIS a household name across Southeast Asia. **A Leader Who Is Gentle yet Unwavering.** Thirty-eight years of deep commitment is the finest testament to a long-termist's persistence. Combining the sensitivity and resilience of a female leader, I build capabilities on professionalism and trust on sincerity, conveying warmth with strength.