ADONIS爱美雅 · 创始人ADONIS · Founder

38年只做一件事：帮助女性活得更美、更松弛、更有力量38 Years, One Mission: Helping Women Live More Beautifully, Relaxed, and Empowered

李津梅，新加坡美业实干家，亚洲芳香疗愈导师。以长期主义为行动准则，温柔而坚定，专业且真诚。Li Jinmei — Singapore beauty industry leader and Asian aromatherapy mentor. Guided by long-termism: gentle yet firm, professional yet sincere.

38年深耕美业的行业积淀38 years of deep industry expertise
亚洲芳香疗愈导师权威背书Recognized authority in Asian aromatherapy
从商业主理人到行业赋能者的价值跃迁From business operator to industry enabler

了解我的故事My Story 联系我Get in Touch

关于我About

从「美容院老板」到「美业实干家」的蜕变From Salon Owner to Beauty Industry Leader

我是李津梅，ADONIS爱美雅创始人。1988年从新加坡起步，深耕美业三十八年。 **缘起——被看见的力量。** 曾几何时，我体会过被忽视的滋味。隐形之人无需呐喊，但默默的痛苦却能孕育强大的承诺。影响力并非始于掌声，它始于一个决定："我要创造一些能让其他人被看见的东西。"美不在于外表，而在于重塑尊严。 **童年与父亲的花香启蒙。** 我生长于热带气候，却备受各种皮肤问题的困扰。目睹父亲以各种草本花香的精华让我的皮肤得到充分的治疗，激发了我对大自然疗法的信任与敬意。这份对"自然奥秘"的感恩，后来奠定了ADONIS爱美雅的根基——以天然纯净的精油，替代市场的合成香精与防腐剂。 **跨越万里，带芳香疗法回家。** 我毅然决然离开家乡，只身前往英国求学和工作，省吃俭用攒钱进修芳香疗法。即使面临新马人对精油芳香疗法认知度不高的困境，也从未放弃。80年代首创"花香整肤术"，使ADONIS品牌风靡东南亚。 **温柔而坚定的领袖画像。** 三十八年深耕行业，是长期主义者步履不停的最好勋章。兼具女性领导者的细腻与坚韧，以专业筑牢能力根基，以真诚维系信任纽带，传递有力量的温暖。I am Li Jinmei, founder of ADONIS. Since 1988, I have dedicated myself to the beauty industry in Singapore for thirty-eight years. **The Awakening — The Power of Being Seen.** Once, I knew what it felt like to be invisible. The unseen need not shout, yet silent pain can forge a powerful commitment. Influence does not begin with applause — it begins with a decision: "I will create something that makes others feel seen." Beauty is not about appearance; it is about restoring dignity. **Childhood — My Father's Floral Remedies.** Growing up in a tropical climate, I suffered from persistent skin issues. Watching my father treat my skin with herbal and floral essences awakened my trust and reverence for nature's healing power. This gratitude for "nature's mysteries" became the foundation of ADONIS — using pure, natural essential oils instead of the synthetic fragrances and preservatives that filled the market. **A Journey Across Oceans.** I left home for England to study and work, scrimping to afford formal training in aromatherapy. Even when faced with low awareness of essential oil therapy in Singapore and Malaysia, I never gave up. In the 1980s, I pioneered "Floral Skin Restoration," making ADONIS a household name across Southeast Asia. **A Leader Who Is Gentle yet Unwavering.** Thirty-eight years of deep commitment is the finest testament to a long-termist's persistence. Combining the sensitivity and resilience of a female leader, I build capabilities on professionalism and trust on sincerity, conveying warmth with strength.

关于ADONIS爱美雅About ADONIS

不逐潮流，只守初心；不做速成，只做长久Not Chasing Trends, Only Staying True; Not Seeking Speed, Only Building Lasting Value

38年专注女性身心美学与康养生态38 years dedicated to women's holistic beauty and wellness

真正的变美，不是不断试错，而是选对路径，少走弯路。潮流会改变，初心与专业，永远保值。 **ADONIS之名。** ADONIS源于古希腊神话中的美之神，象征着爱、美与优雅。自1988年在新加坡成立以来，以坚定不移的信念，将西方生物技术与东方整体智慧相结合，以热带气候精油的独特配方——轻油脂、排潮气、抗炎热——为亚洲肌肤带来科学而精准的疗愈。True beauty is not about trial and error — it's about choosing the right path and avoiding detours. Trends will change, but authenticity and expertise never depreciate. **The Name ADONIS.** ADONIS originates from the Greek god of beauty, symbolizing love, beauty, and elegance. Since its founding in Singapore in 1988, with unwavering conviction, we combine Western biotechnology with Eastern holistic wisdom. Our tropical-climate essential oil formulas — lightweight, moisture-wicking, and heat-resistant — bring scientifically precise healing to Asian skin.

不制造容貌焦虑No Beauty Anxiety

尊重每位女性的独特之美，以专业引导取代焦虑营销Respecting every woman's unique beauty, replacing anxiety-driven marketing with expert guidance

不夸大宣传效果No Exaggerated Claims

实事求是，用真实效果与口碑说话，绝不虚假承诺Grounded in reality — let real results and word-of-mouth speak, never make false promises

不做套路营销No Gimmicks

倾听大于推销，需求大于业绩，以真诚赢得长久信任Listening over selling, needs over targets — earning lasting trust through sincerity

不赚一次性快钱No Short-Term Gains

坚持长期主义，以用户终身价值为核心，陪伴持续成长Committed to long-termism, centered on lifetime customer value, accompanying continuous growth

专业与温度并行Expertise with Warmth

依托新加坡38年的技术积淀，ADONIS专注亚洲及热带肌肤研究，结合个性化皮肤管理、独家精油养护体系与标准化服务系统，为客户提供科学且精准的定制方案。我们关注的不只是肌肤，更是女性背后的情绪、压力与身心状态。Drawing on 38 years of expertise in Singapore, ADONIS focuses on Asian and tropical skin research. Combining personalized skin management, a proprietary essential oil care system, and standardized service protocols, we provide scientifically precise, customized solutions. We care not just about skin, but about the emotions, stress, and holistic well-being behind every woman.

真正的专业，是帮助顾客少走弯路。每一次服务、每一款产品、每一个细节，都承载着对品质的坚持与对客户的尊重。True expertise means helping clients avoid unnecessary detours. Every service, every product, every detail reflects our commitment to quality and respect for our clients.

38年长青的答案The Secret to 38 Years of Endurance

真诚做人，专业做事。Be sincere in character, professional in craft.

从一家精品美容沙龙发展为涵盖美肤养护、身心疗愈与健康管理的康养生态品牌。三十余年来始终专注一件事——用专业解决问题，用温度治愈人心。From a boutique beauty salon to a comprehensive wellness brand spanning skincare, holistic healing, and health management. For over three decades, we've focused on one thing — solving problems with expertise and healing hearts with warmth.

用时间与专业，沉淀值得信赖的价值Trust Built on Time and Expertise

38 年: 深耕美业In Beauty Industry
300 +: 短视频内容产出Short Videos Produced
20 小时: 深度访谈素材In-depth Interviews
5 大平台: 全域矩阵覆盖Platform Coverage

四大内容赛道Four Content Pillars

构建IP的坚实护城河Building a Strong Personal Brand Moat

以多元内容为基石，串联精神共鸣与专业价值，打造有温度、有深度的IP形象Using diverse content as the foundation, connecting emotional resonance with professional value, creating a personal brand with warmth and depth

《爱美雅家书》ADONIS Family Letters

核心精神栏目，以温情短视频传递人生智慧与温暖，沉淀IP核心资产。占比40%，对标董明珠谈管理的深度与温度。Core flagship series — sharing life wisdom and warmth through heartfelt short videos, building the foundation of the personal brand. 40% of content.

《爱美雅会客厅》ADONIS Salon

名人访谈栏目，邀约企业家、女性领袖深度对话，构建高端圈层连接，夯实信任背书。占比30%。Interview series featuring entrepreneurs and women leaders in deep conversation, building high-level connections and reinforcing credibility. 30% of content.

《爱美雅说芳疗》ADONIS Aromatherapy

专业权威栏目，以亚洲芳香疗愈导师身份，输出系统芳疗知识，聚焦睡眠、情绪、荷尔蒙平衡等核心议题。占比20%。Expert series — sharing systematic aromatherapy knowledge as an Asian aromatherapy mentor, focusing on sleep, emotions, and hormonal balance. 20% of content.

《爱美雅随行》ADONIS Moments

日常随拍记录真实工作与生活瞬间，褪去专业光环，展现鲜活人格，拉近与粉丝的距离。占比10%。Behind-the-scenes glimpses of real work and life moments, showing the person behind the professional image, bringing fans closer. 10% of content.

多维身份矩阵Multi-Dimensional Identity

告别旧标签，拥抱美业新身份Beyond Old Labels, Embracing New Roles

新加坡美业实干家Singapore Beauty Industry Leader

立足新加坡，辐射东南亚，以实干精神深耕美业，构建专业领域的标杆形象Based in Singapore, reaching across Southeast Asia, building a benchmark of excellence in the beauty industry through dedication

亚洲芳香疗愈导师Asian Aromatherapy Mentor

深耕芳疗专业领域，用科学芳疗赋能身心疗愈，树立行业权威地位Advancing the field of aromatherapy, using scientific methods to empower holistic healing and establish industry authority

女性成长陪伴者Women's Growth Companion

以人生智慧陪伴不同阶段女性成长，从25岁的迷茫到45岁的从容Accompanying women through every life stage with wisdom — from the uncertainty of 25 to the confidence of 45

行业生态构建者Industry Ecosystem Builder

从服务经营转向行业赋能，为美业从业者提供可借鉴的发展范本Shifting from operations to industry empowerment, providing a development model for beauty professionals

未来增值模块Future Value Modules

构建可持续生长的IP商业价值闭环Building a Self-Sustaining Brand Value Ecosystem

让每一个触点都成为价值延伸的载体Making every touchpoint a vessel for extending value

出版计划Publishing

将《津梅家书》集结出版，把商业智慧与人生感悟转化为实体书籍，打造标志性文化资产Compiling the Family Letters into a published book, transforming business wisdom and life reflections into a tangible cultural asset

播客与社群Podcast & Community

《津梅会客厅》同步播客覆盖主流平台，成立「津梅优雅成长会」汇聚高净值女性Launching the Salon as a podcast across major platforms, and founding the Jinmei Graceful Growth Community to bring together visionary women

生活方式周边Lifestyle Products

打造高品质生活方式周边产品，将IP情感转化为可触摸、可收藏的实体资产Creating premium lifestyle products, transforming brand sentiment into tangible, collectible assets

品牌未来愿景 · 3W价值体系Brand Vision · The 3W Value System

陪伴更多女性实现——Empowering more women to achieve —

Wellness

健康向上Wellness

身心合一的养护Holistic care for body and mind

Wisdom

智慧成长Wisdom

持续学习与蜕变Continuous learning and transformation

Wealth

财富丰盛Wealth

内外丰盛的人生A life of inner and outer abundance

成为更好的自己，活出更美好的人生Becoming a better version of yourself, living a more beautiful life

起心动念Words of Wisdom

心有柔骨，行有锋芒Gentle in Spirit, Bold in Action

江湖行路，有人追名利，有人守本心。外立专业锋芒，内怀温柔善意，以实力立口碑，以匠心立身。In life's journey, some chase fame, others stay true. We stand firm with professional excellence, harbor gentle kindness within, and earn reputation through strength and craftsmanship.

年龄不重要，心态很重要。有梦想，就不会在意年龄带来的焦虑。做你自己就是最时尚的。Age doesn't matter — mindset does. With dreams in your heart, age becomes irrelevant. Being yourself is the ultimate style.

—— 李津梅— Li Jinmei

女孩，握紧你的右手，千万别让它飞走！相信自己的手，它会在你的手里，长成一棵会唱歌的金苹果树。Hold tight to your own hand, never let it go. Trust yourself — in your hands, a singing golden apple tree will grow.

—— 李津梅— Li Jinmei

有时候，明知道不会赢，也竭尽全力。即使一路上走得摇摇晃晃，还依然站起来抖抖身上的土，眼中充满坚定。杀不死你的，将使你更强大。Sometimes, even knowing you won't win, you give it everything. Stumbling along the way, yet rising again, dusting yourself off, eyes full of resolve. What doesn't kill you makes you stronger.

—— 女神精神— The Goddess Spirit

🌸

胡姬花Orchid

珍稀名贵，淡香绵长。抚平惶恐，赋予安稳笃定的内在底气。Rare and precious. Calms deep fears, grants inner stability and confidence.

🪷

莲花Lotus

出淤泥，自生清芬。消解身心淤浊，纵使常年内耗，亦可自愈澄澈。Rises from mud, pure and fragrant. Clears physical and emotional stagnation, restores clarity.

🌼

洋甘菊Chamomile

藏坚忍之力。绵长香气化解日夜焦虑，外表柔软，内心永不溃败。Holds quiet strength. Dissolves anxiety, soft outside with an unbreakable core.

🌹

玫瑰Rose

名贵花材，温煦香气平衡荷尔蒙与情绪，抚平半生隐忍疲惫。Precious and noble. Balances hormones and emotions, soothes a lifetime of quiet exhaustion.

常见问题FAQ

这个IP打造方案适合什么样的人？Who is this personal branding program for?

适合希望打造个人品牌的创始人、美业从业者及女性企业家。无论你是想提升行业影响力，还是希望建立内容矩阵，我们都能为你量身定制。Ideal for founders, beauty industry professionals, and female entrepreneurs looking to build their personal brand. Whether you want to increase industry influence or establish a content matrix, we can tailor a plan for you.

你们提供哪些核心服务？What core services do you offer?

涵盖IP战略定位、四大栏目内容规划、深度访谈内容采集、短视频制作、多平台账号运营、IP表达培训及数据分析等全方位服务，具体方案可联系我们详细沟通。Comprehensive services including brand strategy, content planning across four pillars, in-depth interview production, short video creation, multi-platform operations, presentation training, and data analysis. Contact us for a detailed proposal.

内容会覆盖哪些平台？Which platforms will the content cover?

微信视频号、小红书、Facebook、LinkedIn、TikTok等主流平台。根据平台属性定制差异化内容，实现受众精准覆盖。WeChat Channels, Xiaohongshu (RED), Facebook, LinkedIn, TikTok, and other major platforms. Content is customized for each platform's characteristics to ensure precise audience reach.

什么是「双IP驱动」策略？What is the "Dual IP" strategy?

「爱美雅」个人IP建立情感连接，「ADONIS」品牌IP承载专业价值，二者相互赋能、协同生长，实现个人魅力引流与品牌价值沉淀的完美融合。The "Aimeiya" personal IP builds emotional connections, while the "ADONIS" brand IP carries professional value. The two empower each other and grow synergistically, perfectly blending personal appeal with brand value.

可以只选择部分服务吗？Can I choose only specific services?

可以根据您的具体需求弹性调整方案内容和报价，欢迎联系我们详细沟通。Absolutely — we can flexibly adjust the scope and pricing based on your specific needs. Contact us to discuss the details.

期待共同开启IP新篇章Let's Begin a New Chapter Together

让我们一起，共创美业生态新未来Let's co-create the future of the beauty ecosystem

联系合作Contact 返回顶部Back to Top

联系我们Contact Us

与我们联系Get in Touch

告诉我们您的需求，我们为您提供专业的IP打造方案Tell us your needs — we'll provide a professional branding solution

contact@adonis.com.sg

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