让美回到身心平衡，也回到长期信任Beauty Rooted in Balance and Long-Term Trust
ADONIS 爱美雅由李津梅于 1988 年在新加坡创立，以“爱、美、优雅”为精神象征，将西方生物技术与东方整体智慧结合，服务亚洲与热带肌肤，长期专注亚洲肌肤护理、芳香疗愈与女性身心美学。这里整合品牌、创始人、护理体系、内容栏目与门店咨询，成为了解 ADONIS 的第一入口。Founded by Ann Lee in Singapore in 1988, ADONIS is inspired by love, beauty and elegance, combining Western biotechnology with Eastern holistic wisdom for Asian and tropical skin while focusing on Asian skin care, aromatherapy and women’s holistic beauty. This site unites the brand story, founder journey, care philosophy, content pillars and consultation paths.
1988 年创立于新加坡Founded in Singapore in 1988
专注亚洲及热带肌肤需求Focused on Asian and tropical skin needs
以芳香疗愈连接肌肤、情绪与身心状态Aromatherapy connecting skin, emotion and well-being
不靠焦虑成交，而靠专业建立长期信任Trust Built Through Expertise, Not Anxiety
保留爱美雅现有站点最核心的品牌价值，把它从创始人叙事延伸为顾客可以理解的服务承诺。The strongest values from the current site become a clear promise customers can understand.
不制造容貌焦虑No Beauty Anxiety
尊重每位女性的独特状态，用专业引导取代焦虑营销。Respect each woman’s uniqueness and replace pressure with guidance.
不夸大宣传效果No Overpromising
以真实体验与长期口碑说话，不做虚假承诺。Let real experience and long-term reputation speak.
不做套路营销No Gimmicks
倾听大于推销，需求大于业绩，以真诚赢得信任。Listening over selling, needs over targets.
不赚一次性快钱No Short-Term Gains
坚持长期主义，围绕顾客身心状态持续陪伴。Committed to long-term care and continued companionship.
创始人初心Founder Story
让每一位女性被看见，也被认真对待Every Woman Deserves to Be Seen and Cared For
李津梅从热带肌肤与花香疗愈的亲身经历出发，赴英国学习芳香疗法，并在八十年代把花香整肤理念带回新马。今天，ADONIS 仍以天然精油、亚洲肌肤研究和长期陪伴为基础，让护理回到真实需要。Ann Lee's journey began with tropical skin concerns and floral remedies. After studying aromatherapy in the UK, she brought floral skin restoration to Singapore and Malaysia in the 1980s. ADONIS continues to build on natural essential oils, Asian skin knowledge and long-term care.
李津梅：从花香启蒙到新加坡美业实干家Ann Lee: From Floral Remedies to Beauty Industry Leadership
李津梅是 ADONIS 爱美雅创始人。童年时期，她因热带气候下的皮肤问题接触到草本与花香精华，由此建立对自然疗法的信任。
她曾远赴英国学习与工作，进修芳香疗法，并在 80 年代将“花香整肤术”带回新马市场。三十八年的行业沉淀，让她从美容院经营者成长为品牌主理人与行业赋能者。
在整合后的品牌表达里，创始人故事不再只是个人介绍，而是解释 ADONIS 为什么坚持天然精油、亚洲肌肤研究与长期主义服务的源头。Ann Lee is the founder of ADONIS. Her early experience with skin issues in a tropical climate introduced her to herbal and floral essences, building her trust in natural therapy.
She later studied and worked in the UK, trained in aromatherapy, and brought floral skin restoration into Singapore and Malaysia in the 1980s. Over 38 years, she grew from salon operator to brand leader and industry enabler.
In the integrated brand story, the founder journey explains why ADONIS continues to focus on natural essential oils, Asian skin research and long-term care.
用时间与专业沉淀可信价值Value Built Through Time and Expertise
1988
创立于新加坡Founded in Singapore
38 年
深耕美容与 wellnessIn beauty and wellness
4 大
内容栏目支撑品牌沟通Content pillars
6 处
咨询与门店联系入口Consultation contact paths
护理体系Care System
从肌肤护理，到情绪、压力与身心状态From Skin Care to Emotion, Stress and Well-Being
整合版页面不展示价格，而是解释 ADONIS 的专业方法，让顾客先理解适合自己的路径。The integrated page avoids public pricing and explains the ADONIS method first.
亚洲肌肤管理Asian Skin Management
关注亚洲与热带肌肤特点，结合评估、护理与持续建议。Care designed around Asian and tropical skin needs.
让品牌不只被看见，也被理解Helping the Brand Be Seen and Understood
保留爱美雅个人 IP 的四个内容栏目，但把它们放回品牌生态：故事建立信任，专业建立判断，日常建立亲近。The four personal-brand content pillars are placed back into the wider ADONIS ecosystem.
爱美雅家书ADONIS Letters
以温情文字与短视频传递人生智慧、女性成长与长期主义。Warm reflections on life, women’s growth and long-termism.
爱美雅会客厅ADONIS Salon
通过深度对话连接企业家、女性领袖与高质量圈层。Conversations with entrepreneurs, women leaders and trusted circles.
爱美雅说芳疗Aromatherapy Talks
系统输出芳疗知识，围绕睡眠、情绪、荷尔蒙与身心平衡。Knowledge around sleep, emotion, hormones and balance.
爱美雅随行ADONIS Moments
记录真实工作与生活，让创始人形象更鲜活、更可亲近。Real work and life moments that make the founder story more human.
未来增值模块Future Value Modules
构建可持续生长的IP商业价值闭环Building a Self-Sustaining Brand Value Ecosystem
让每一个触点都成为价值延伸的载体Making every touchpoint a vessel for extending value
出版计划Publishing
将《津梅家书》集结出版，把商业智慧与人生感悟转化为实体书籍，打造标志性文化资产Compiling the Family Letters into a published book, transforming business wisdom and life reflections into a tangible cultural asset
播客与社群Podcast & Community
《津梅会客厅》同步播客覆盖主流平台，成立「津梅优雅成长会」汇聚高净值女性Launching the Salon as a podcast across major platforms, and founding the Jinmei Graceful Growth Community to bring together visionary women
成为更好的自己，活出更美好的人生Becoming a better version of yourself, living a more beautiful life
起心动念Words of Wisdom
心有柔骨，行有锋芒Gentle in Spirit, Bold in Action
江湖行路，有人追名利，有人守本心。外立专业锋芒，内怀温柔善意，以实力立口碑，以匠心立身。In life's journey, some chase fame, others stay true. We stand firm with professional excellence, harbor gentle kindness within, and earn reputation through strength and craftsmanship.
年龄不重要，心态很重要。有梦想，就不会在意年龄带来的焦虑。做你自己就是最时尚的。Age doesn't matter — mindset does. With dreams in your heart, age becomes irrelevant. Being yourself is the ultimate style.
—— 李津梅— Ann Lee
女孩，握紧你的右手，千万别让它飞走！相信自己的手，它会在你的手里，长成一棵会唱歌的金苹果树。Hold tight to your own hand, never let it go. Trust yourself — in your hands, a singing golden apple tree will grow.
—— 李津梅— Ann Lee
有时候，明知道不会赢，也竭尽全力。即使一路上走得摇摇晃晃，还依然站起来抖抖身上的土，眼中充满坚定。杀不死你的，将使你更强大。Sometimes, even knowing you won't win, you give it everything. Stumbling along the way, yet rising again, dusting yourself off, eyes full of resolve. What doesn't kill you makes you stronger.
—— 女神精神— The Goddess Spirit
🌸
胡姬花Orchid
珍稀名贵，淡香绵长。抚平惶恐，赋予安稳笃定的内在底气。Rare and precious. Calms deep fears, grants inner stability and confidence.
🪷
莲花Lotus
出淤泥，自生清芬。消解身心淤浊，纵使常年内耗，亦可自愈澄澈。Rises from mud, pure and fragrant. Clears physical and emotional stagnation, restores clarity.
🌼
洋甘菊Chamomile
藏坚忍之力。绵长香气化解日夜焦虑，外表柔软，内心永不溃败。Holds quiet strength. Dissolves anxiety, soft outside with an unbreakable core.
🌹
玫瑰Rose
名贵花材，温煦香气平衡荷尔蒙与情绪，抚平半生隐忍疲惫。Precious and noble. Balances hormones and emotions, soothes a lifetime of quiet exhaustion.
常见问题FAQ
第一次了解 ADONIS，可以先从这里开始Start Here If You Are New to ADONIS
ADONIS 爱美雅是什么品牌？What kind of brand is ADONIS?
ADONIS 爱美雅是新加坡美容与身心 wellness 品牌，1988 年创立，长期专注亚洲肌肤护理、芳香疗愈与女性身心美学。ADONIS is a Singapore beauty and wellness brand founded in 1988, with a long-term focus on Asian skin care, aromatherapy and women’s holistic beauty.
ADONIS 爱美雅创始人是谁？Who founded ADONIS?
ADONIS 爱美雅由李津梅创立。她深耕美业三十八年，是新加坡美业实干家，也是亚洲芳香疗愈导师。ADONIS was founded by Ann Lee. With 38 years in the beauty industry, she is a hands-on Singapore beauty entrepreneur and an Asian aromatherapy mentor.
ADONIS 这个名字有什么含义？What does the name ADONIS mean?
ADONIS 源于古希腊神话中的美之神，象征爱、美与优雅，也代表品牌对自然之美与身心平衡的长期追求。ADONIS comes from the Greek mythological god of beauty. It symbolizes love, beauty and elegance, and reflects the brand’s long-term pursuit of natural beauty and mind-body balance.
ADONIS 爱美雅的品牌理念是什么？What is the ADONIS brand philosophy?
品牌坚持“不逐潮流，只守初心；不做速成，只做长久”。ADONIS 不制造容貌焦虑，不夸大效果，以专业、真诚和长期主义服务顾客。The brand believes in not chasing trends, but staying true to its founding intention; not promising quick fixes, but building lasting care. ADONIS does not create beauty anxiety or exaggerate results, and serves customers with professionalism, sincerity and long-termism.
ADONIS 爱美雅的护理特色是什么？What are ADONIS’ care specialties?
ADONIS 结合西方生物技术与东方整体智慧，重视亚洲及热带肌肤需求，并以天然纯净精油与个性化皮肤管理作为护理特色。ADONIS combines Western biotechnology with Eastern holistic wisdom, focuses on Asian and tropical skin needs, and features natural pure essential oils with personalized skin management.
ADONIS 为什么强调芳香疗愈？Why does ADONIS emphasize aromatherapy?
创始人李津梅早年受草本花香精华启发，并远赴英国进修芳香疗法。ADONIS 相信肌肤护理不只在表面，也关乎情绪、压力与身心状态。Founder Ann Lee was inspired early by herbal and floral essences and later studied aromatherapy in the UK. ADONIS believes skin care is not only about the surface, but also emotion, stress and the state of the body and mind.
ADONIS 适合哪些顾客？Who is ADONIS suitable for?
ADONIS 适合希望改善肌肤状态、舒缓压力、建立长期护理习惯，并追求自然、专业、温和体验的女性顾客。具体方案会根据肤况评估。ADONIS is suitable for women who wish to improve their skin condition, ease stress, build long-term care habits, and pursue a natural, professional and gentle experience. Specific plans are suggested after a skin assessment.
ADONIS 爱美雅有哪些门店？Which outlets does ADONIS have?
网站目前提供 Vivo、Bedok、Serangoon、Ang Mo Kio 与 Jurong 等门店联系入口。您可通过 AI 客服选择分店并由真人顾问确认预约。The website currently provides contact access for Vivo, Bedok, Serangoon, Ang Mo Kio and Jurong outlets. You can choose a branch through the AI concierge and a human consultant will confirm the appointment.
ADONIS 的第一次咨询流程是怎样的？What is the first consultation process like?
第一次咨询会先了解主要肤况、是否敏感、护理经历与目标，再由顾问建议适合方向。是否继续体验或预约，由顾客自行决定。The first consultation begins by understanding your main skin concerns, sensitivity, care history and goals. A consultant then suggests a suitable direction. Whether to proceed with an experience or appointment is always the customer’s decision.
ADONIS 爱美雅如何看待女性成长？How does ADONIS view women’s growth?
ADONIS 不只关注外在美，也倡导 Wellness 健康向上、Wisdom 智慧成长、Wealth 财富丰盛，陪伴女性成为更好的自己。ADONIS cares not only about outer beauty, but also advocates Wellness, Wisdom and Wealth — accompanying women to become better versions of themselves.
第一次到店需要提前预约吗？Do I need to book before my first visit?
建议提前预约，方便门店安排合适顾问与护理时间。您可通过网站 AI 客服留下意向分店与联系方式，再由真人顾问确认。Advance booking is recommended so the outlet can arrange a suitable consultant and treatment time. You may leave your preferred branch and contact information through the website AI concierge, then a human consultant will confirm.
第一次护理前需要准备什么？What should I prepare before my first treatment?
请尽量告知近期肌肤状态、过敏史、正在使用的护肤品或医美项目经历。若当天肌肤不适，建议先与顾问沟通再决定是否护理。Please share your recent skin condition, allergy history, current skincare products, or any aesthetic treatment history. If your skin feels unwell that day, consult the team before deciding whether to proceed.
ADONIS 会先做皮肤评估吗？Will ADONIS do a skin assessment first?
会的。顾问会先了解肤质、敏感程度、作息压力与护理目标，再建议更适合的护理方向，而不是一开始就套用固定方案。Yes. Consultants first understand your skin type, sensitivity, lifestyle stress and care goals before suggesting a suitable care direction, instead of applying a fixed plan from the start.
敏感肌可以做护理吗？Can sensitive skin receive treatments?
敏感肌需要更谨慎评估。ADONIS 会根据当下肤况、敏感原因与耐受度，建议舒缓、保湿或修护方向，避免过度刺激。Sensitive skin requires careful assessment. ADONIS will suggest calming, moisturizing or repairing directions based on current skin condition, sensitivity causes and tolerance, while avoiding overstimulation.
护理一次就能看到明显效果吗？Can one treatment show obvious results?
部分顾客可能在一次护理后感到肌肤更洁净、舒适或水润，但稳定改善通常需要结合肤况、生活习惯与持续护理。Some customers may feel cleaner, more comfortable or more hydrated skin after one treatment, but stable improvement usually depends on skin condition, lifestyle habits and consistent care.
多久做一次护理比较合适？How often should I do a treatment?
频率会因肤况、目标与生活节奏而不同。顾问会根据皮肤评估建议合适周期，重点是建立可持续的长期护理习惯。The frequency depends on skin condition, goals and lifestyle rhythm. Consultants suggest a suitable cycle after skin assessment, with the focus on building a sustainable long-term care habit.
护理过程中会不会有压力销售？Will there be pressure selling during consultation?
ADONIS 强调专业、真诚与长期信任。顾问会解释适合方向与原因，是否继续体验或预约，应由顾客根据自身需要决定。ADONIS emphasizes professionalism, sincerity and long-term trust. Consultants explain suitable directions and reasons, while whether to continue or book should be decided by customers according to their own needs.
男士或年轻顾客可以咨询吗？Can men or younger customers consult ADONIS?
可以。虽然品牌长期关注女性身心美学，但有肌肤管理、压力舒缓或基础护理需求的顾客，都可以先咨询适合方向。Yes. Although the brand has long focused on women’s holistic beauty, customers with skin management, stress relief or basic care needs can first consult for suitable directions.
如果我不确定适合哪一种护理怎么办？What if I am not sure which treatment suits me?
不用先决定项目。您可以先说明肤况、困扰与期待，由 AI 客服初步整理需求，再交由门店顾问做进一步建议。You do not need to decide a treatment first. Share your skin condition, concerns and expectations; the AI concierge can organize your needs before handing over to an outlet consultant for further advice.
如何联系 ADONIS 确认预约？How can I contact ADONIS to confirm an appointment?
您可以通过网站 AI 客服选择分店并留下联系方式，或使用页面上的联系入口。最终预约时间会由真人顾问确认。You can choose a branch and leave your contact information through the website AI concierge, or use the contact entry on the page. The final appointment time will be confirmed by a human consultant.
把了解品牌的第一步，变成一次真正合适的咨询Turn Brand Understanding into the Right Consultation
不展示公开价格，不做仓促承诺。先了解你的状态，再建议适合你的护理路径。No public pricing and no rushed promises. Understand your condition first, then recommend the suitable care path.
Hello, welcome to ADONIS. I can first understand your skin concerns, then suggest a suitable care direction and help you contact the right branch. What would you like to improve most?
